“A LOVE OF BEAUTY AND SCENOGRAPHY”, THAT’S HOW FABRIZIO COCCHI, CREATIVE DIRECTOR OF FC FABRIZIO COCCHI, DESCRIBES HIS FOCUS AND LOVE FOR HIS WORK. ORIGINALLY FROM BOLOGNA, FABRIZIO, AN AESTHETE, TOOK HIS FIRST STEPS IN THE WORLD OF FLOWERS CREATING A NATIONAL CHAIN OF ROSE STORES CALLED FRIDA.

HIS COVETED, REFINED FLORAL CREATIONS BECAME TRUE DESIGN OBJECTS, PERFECTLY MARRYING THE TASTES OF HIS EVER-GROWING MARKET. AFTER BOLOGNA, FABRIZIO’S CONTINUOUS SEARCH FOR PERFECTION BROUGHT HIM TO NEW YORK, A CITY OF TURNING POINTS AND GREAT INSPIRATION.
AND IT IS IN NEW YORK WHERE THE FC “LIFE STYLE” BRAND TOOK SHAPE. GOOD TASTE, ARTISTIC FLAIR, IMPECCABLE TOUCHES FOR FURNITURE AND EVERY ASPECT OF THE HOME, FABRIZIO’S WORK IS A TRUE EMOTIONAL JOURNEY CULMINATING IN HIS CLIENTS’ WISHES SATISFIED AND ENRICHED BY HIS UNIQUE SIGNATURE.

NEXT, DRIVEN BY AN EVER-INCREASING INTERNATIONAL DEMAND, HE DECIDED TO OPEN SHOWROOMS IN BOLOGNA, AND THEN MILAN, WHERE THE BREADTH OF HIS WORLDS CAN BE OBSERVED, FULLY RECREATING A SENSORY JOURNEY: VISIONS OF FURNITURE AND HOME, SCENTS OF FRAGRANCES AND FLOWERS.

FABRIZIO’S PHILOSOPHY, DRIVEN BY THE FASCINATION WITH EXPANDING WORLDS SENSITIVELY EMBRACING JOURNEYS FROM THE EAST TO OUR WESTERN CULTURE, IS TODAY AN EXAMPLE OF HOW TO DESCRIBE, THROUGH AN ARTIST’S GESTURE, IN THIS CASE AIMED AT FURNISHING, A COMPLETE WORLD WHERE THERE ARE NO LONGER BARRIERS AND WHERE TODAY IS ALREADY TOMORROW; IN SEARCH OF AN AESTHETIC PERFECTION THAT LOOKS TO OUR ROOTS TO EMBRACE THE NEW TEXTURES AVAILABLE TODAY, ADMIRABLY UNDERSTOOD BY HIS UNMISTAKABLE SIGNATURE.